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Bank introduction, as the name suggests, is the process of introducing prospective customers to the most suitable bank for their needs. The aim is to support the customer and increase his chances of finding a suitable bank account. Therefore, it is important to understand which bank is the most suitable service provider for the customer by knowing their business profile, financial standing or personal background, as well as personal needs and preferences. Some banks require a significant minimum account balance, others prefer active business customers or start-ups. Some banks cater to the needs of wealthy clients and offer a range of wealth management, private banking and investment services.

The main activities of bank introduction agents are:

Analyzing and understanding the needs and preferences of the customer and their business
Recommendation of a bank that best suits the client's needs
Providing the client with all the necessary application forms, contracts and other documents and assisting them to fill them out correctly
Assessing whether the client has successfully completed all due diligence checks to the satisfaction of the bank's compliance officers, as well as advising on anything that might be required for a smooth application process
Arranging a meeting between the client and the bank's customer service manager, if required, before opening an account, or arranging for the secure delivery of documents to the bank if a physical meeting is not required